Beyond these three pillars of trust, there are more than 200 ranking factors that are involved in Google’s search. These ranking factors run the gamut from obvious to obscure. For example, one such ranking factor is just how long remains before your domain name expires. The rationale is that domains that are registered for a short period – such as a year – are more likely fly-by-night sites. The longer the domain is registered for, the more likely it’s going to be to stick around. While this is a small relevancy signal, it just goes to show you some of the obscurity involved in ranking factors of Google’s algorithms.
Strategy 1 – Market your content
One of the most important SEO strategies to use in 2017 is content marketing. At the heart of this strategy is high-quality content that delivers a tremendous amount of value. This so-called “anchor content” is located on your website. However, it doesn’t end there. You need to market that content on authority sites such as Quora, Reddit, WiseLike, LinkedIn and other highly-trafficked destinations on the web.
Engaging in content marketing is not easy by any measure, but this single SEO strategy will help you rocket just about any of your listings to the top of Google’s SERPs over time, as long as it’s done the right way. To do this, there’s a very specific method. You have to ensure that you build similar and relevant content that’s keyword specific on authority sites such as Medium.com, LinkedIn.com, and Quora.com, and that the content has a single link from the authority site back to the main anchor content on your primary domain.
Strategy 2 – Improve page speed
The page speed of your site has a big influence on the user’s experience. Slow-loading pages take away from the user experience, while fast-loading pages help to add to it. Google is acutely concerned with the user’s overall experience, and improving the page speed is one such way you can drastically improve that experience.
Use tools such as Google’s Page Speed, GTMetrix or Varvy’s Page Speed Tool to run insights and gain suggestions on how to improve your site’s page speed. If you’re not technically savvy, you might need to enlist the help of a web developer to optimize your site’s page speed.
Strategy 3 – Focus on mobile and AMP
Google has made a concerted push to mobile. Considering that mobile searches are now far surpassing desktop searches, it’s no wonder the search giant is so focused on mobile. However, most people are still behind the curve when it comes to mobile. Their sites load properly on desktop browsers, but not on mobile devices or even tablets.
Related: Google’s New Mobile-First Index and the Death of Desktop SEO
Leverage a responsive design for your site, if you presently don’t have one right now, to ensure that your site is optimized for mobile devices. Google has also recently launched its Accelerated Mobile Pages (AMP) project, which further increases mobile load times. You can learn more about the AMP specification here.
Strategy 4 – Leverage the power of videos
Whether it’s 2017, or any other year for that matter, every SEO strategy needs the power of video marketing. Videos take your content into the stratosphere due to the popularity of video platforms such as YouTube and Vimeo. Creating useful tutorials and other informative videos are also a great way to deliver real value to people in a multimedia format that are easily accessible to anyone with a smartphone camera.
Build relevant videos to further deliver the point made in a particular article on your site, and ensure that the description is keyword rich — but not keyword stuffed. Leverage elements such as the title and tags to fuse the keyword-centric nature of your video content.
Strategy 5 – Be social and engage with others
Authority is built up over time, but it also can’t be built up unless you’re social and you engage with others. In the beginning, they won’t come to you. In fact, what you’ve likely noticed is that it’s incredibly hard to rank any content at the outset. That’s because most newcomers have very little age and very little authority. So you have to get out there and build it.
This isn’t just about sharing your content repeatedly with others. You can’t simply cheerlead your own cause and expect to get ahead. You need to be social, add value to conversations, follow others and take an interest in what those people are doing if you want them to take an interest in you.